Get high quality readerships with Content Writing and a chance to profit from making connections with your audience and eventually loyal consumer base. The power of content lies in its capacity in persuasion and conversion, and with that knowledge you can convert the audience into your consumer. But remember it is a long game of brand building exercise.
Answer the Why of Writing
When you decide you want to write content, then remember why you are getting into the content in the first place. If it is because everyone is doing, then that is not the best decision. Remember content writing is a long game, and strong sense of consistent output is your best friend.
Read and Research
Writing or content writing requires research and reading. It requires introspection and analysis. It means you must keep sharpening your knowledge with a specific set of what kind of content works, while why does a specific set of content doesn’t work. For that, you need to customize each content copy that comes your way. Remember ideas need constant work.
How to Choose What to Write?
The online world is filled with resources which will surely help you in making decision. It doesn’t mean everything is out there, but sometimes more information makes one overwhelmed, so it’s best you sharpen your questioning skills.
Ask the right questions. Remember, the importance of right questions can earn you accurate answers.
Know your Audience
Age group. Demographic. Pain point. Solve the obstacles they are going through and ideate on topics related to that. Build bucket list based on your audience, ask them questions, answer them in your blogging copies.
Why are you Writing
Purpose is very important. Why are you writing content? Is it to build brand, get loyalty, make sales? Make long term and short-term plan and see where your content marketing plan fits.
Error Free copies
Use online grammar checking tool to proofread your writing. While some mistakes are okay, writing error free copies is crucial to ensure your audience takes you seriously.
Format is Important
Use H2 & H3 in your blogs, use meta description and appropriate tags. Use Alt description for all your images. Use multiple images. All these small things bring a huge difference.
Simplicity is your friend
Keep it simple. Your message, your copy, your ideas. Take one topic and explain it further. Do not add multiple ideas and confuse your audience. Your writing should be very clear, and value driven.
Verbs & Action Words
Write in present tense so that your reader is engaged and highly motivated to be with your writing. Use active voice and action words. Try to maximize using verbs than adjectives. Hemingway App helps to get you a readership score based on the kind of words you tend to use.
Style in Writing
Tone, and the frequency of words, keyword density, and sentence structure. All these make up the style in your writing. Is it form of a business writing? Or is it a friendly article? Again, purpose is important to drive traffic. Figure out what is the purpose, and everything will fall into place.
While this not an exhaustive guide, you can read more on Writing tips, Conclusion and fiction writing from my blog for more details. Writing should be fun, but that doesn’t mean it is not hard. It is a mixture of both. When you are having fun, it doesn’t matter if you are putting in work, and in writing you will have to put in work. Always. There is just so much to learn out there, that you can always find some fascinating tidbit that will make you want to add it in your copies. So, to become a good content writer, always stay open to good ideas.
Thank you for reading till the end hope you guys found the blog helpful. Also, thanks for running my guest blog on the website.
About the Author
Fairy Dharawat is a Senior Content Specialist, Keynote Speaker and 1st page Google ranking writer. With 7+ years of writing experience she has appeared on Podcasts and has been interviewed on matters related to Content. She is learning to be patient, introspective and kind. She also reads a bit, and writes reviews on pop culture, and movies, which can be read on her blog.