Telangana’s TS-IPASS to attract investors across the globe

Telangana Industrial Policy(TS-IPASS) ranks top in the worlds best policies.

Telangana State Industrial Project Approval and Self Certification System is also known as(TS-IPASS)

Lets understand the policy & know why it is significant.

Telangana industrial policy is implemented by telangana govt to encourage start ups & investments.

If any individual or organization wants to start a business in telangana state, TS-IPASS  assists you with its self certification program.

All you have to do is submit an application through online & have to wait for just 15 days to get the approval.

15 days is very short time to get an approval. How its possible ?

Ofcourse 15 days is a very short period for Government to pass the aprroval. Here is where the significance of the policy lies in.

since it is a self certification programe, Your application will be a SINGLE WINDOW CLEARANCE.

Generally there are assumptions that govt says single window clearence, But there could be multiple windows behind a single window.

So here is the clarification :

If your application is not approved in 15 days, You do not have to worry !

Because,According to the policy,On the 16th day, Your application is deemed to be approved by default.

You are authorized to start or run business.Having said that, If your application is not approved in 15 days by Govt, Its an auto approval & Govt is liable for a penal action for not delivering the promise in time.

This is first of its kind. Therefore Telangana Industrial Policy Ranks top in worlds best policies.

Here is the Official website for the reference & details of the policy.

Hope this information was helpful to you.

Thank you & Happy Reading

Empathy in Personal life and Professional life.

Empathy in personal life and professional life

This article helps you to understand the importance of empathy in personal life and professional life.


As per google, empathy is “the ability to understand and share the feelings of another”.

That precisely means empathy is the ability or a way of reciprocating to someone’s feelings be it good or bad. It makes people feel better, and comfortable when things are going in wrong direction for them.

You can also empathize with people who are exuberant and extremely happy. So, the opposite person will understand that you care about their feelings too.

Empathy in personal life

We offer empathy to so many people in so many ways in our daily life knowingly or unknowingly.

A few situations that we can relate to…

We feel sorry for a friend who could not make it to the final round of an interview.

We feel sad for a friend who is ruled out of exams for not paying the fee in given time frame.

We feel happy for our brother who has got an admission in a great university.

We feel happy for our children’s success at school or college level.

We not only just feel, but we empathize. We go to them and do share our feelings. Indeed, we tell them how actually we felt for those situations and shed some positive light because they are the closest people in our lives. We know this personal touch will instil some confidence in them to go fight and to flourish.

That is exactly what empathy is ‘the ability to understand and share the feelings of another’.

Here are some examples of empathy statements that we often use.

Hey, I am so sorry that you had a bad experience!

I’m disappointed as much as you. This should have not happened to you! hope things will get better!

I’m incredibly happy for you brother. You deserve it!

I m happy for your success!

So on and so forth. This is how we empathize in personal lives.

The statements we choose to use when reacting to somebody’s pleasant or unpleasant situations are called empathy statements.

Empathy in professional life

We empathize with people in personal life very naturally depending upon the situations. Whereas in professional life, empathy becomes necessary and sometimes plays an important role to satisfy the opposite person.

Example: Customer service

Customer service is a responsible profession where end to end coordination is required. People are disappointed and get easily pissed off if they are not satisfied with a product or service.

If you observe customer service agents, they are polite and composed while speaking to the customers and responding to their queries be it a phone call or face to face.  They know that the customer/client is not happy for some reason.

Acknowledging the customer issue, empathizing makes a huge difference.

Imagine that you are a customer who purchased a brand-new phone from a mobile store 1 month ago, and went back to them in a while complaining about the damage.  What kind of response do you expect from them?

Response 1 Is this phone still under warranty? If so, we will repair it. Please leave the phone here, come back after a week to collect it.

Response 2 I am so sorry that you had a bad experience with this device. I know how it feels but not to worry. I will help you in this regard. Let me check if this device is under warranty period. Sir, good news! it is still under warranty so your phone will be repaired at free of cost. I assure you about that.

Here, the situation is same, and the solution is same but the Response2 stands out because acknowledging the customer pain with empathy is what we see here. This makes you (customer) feel comfortable and assured.  

Don’t you expect the same being a customer?

Every problem has a solution in this world but the approach matters. Even a disappointed customer or an irate customer can become loyal to you if the approach is correct.

That’s the power of empathy and so is the reason empathy plays an important role in corporate field especially in customer service-related jobs.

Just FYI, there are three types of services available.

  1. SAS (Software as a service)
  2. PAS (Platform as a service)
  3. IAS (Infrastructure as a service)

In today’s generation, most of the products and services have a support team to assist their customers 24/7, 365 days. (Television, computer, Mobile phones, vehicles, real-estate, food and beverage, healthcare, clothing, internet etc.)

Just imagine about the number of agents working round the clock, the amount of time, and efforts it takes to put a smile on the customer face. Despite all the energy spent, they feel happy when you are happy, and they struggle when you struggle. They empathize with you through out to make you comfortable and happy. 

This personal touch is called empathy and it is powerful which cannot be replaced with any artificial intelligence or automation tools forever.

World is beautiful and still it is what it is because of its harmony. Positive people, positive thoughts, and positive emotions makes world a better place.

Empathy is a positive and pure emotion just like gratitude which can have an impact on other lives. 

Hope you figured out the importance of empathy in personal life and professional life.

Bonus tip: If you are somebody who is willing to be a professional in customer centric domain now or in near future, remember these 3 golden rules.

Connect –>Engage –> Resolve

  1. Connect – Greeting/wishing the customer
  2. Engage – Acknowledge the issue, empathize with customer, and figure out the problem.
  3. Resolve – look at the possibilities and provide the best solution.

If you like this information helpful, please comment below and let us know your thoughts.

What is SEO and SEM in Digital Marketing | Explained

What is SEO and SEM in Digital Marketing? How it works?

If you are new to digital marketing concepts this information will amaze you because the anatomy behind every single user search in google has lot to do with SEO and SEM.


First and foremost, what is digital marketing?

Any product or service that we sell through digital platforms/channels is called digital marketing. Example e commerce websites like Amazon, flipkart etc.

Now let the cat out of the bag.

Google is the no 1 search engine on the planet. It records some million number of searches per minute across the globe. It shows how people are dependant and reliable on google for everything. In daily life, we search google for everything under the sun.

Let’s say a user is searching for “best shopping malls in Hyderabad” google fetches lot of search results with required information for the keyword “best shopping malls in Hyderabad”. Look at the picture below. 

In the same way, people search google for tons of information on various topics be it food, clothing, healthcare, education, travel, etc. People refer to all search results and eventually pick one.

This is how companies, business owners and entrepreneurs are selling their products and services by optimizing their content, and by making it compatible with search engine. This is digital era.

SEO (Search Engine Optimisation) comes into the play. SEO is a technique used by webmasters to bring organic traffic from google to the websites where they would like to sell their products.

Another example: “Best IELTS Online Coaching in Hyderabad”. Look at the picture below

From the picture, you can see desiplatform’s article is ranking in 1st page of google for the keyword “Best IELTS Online Coaching in Hyderabad”.

We know that people are searching with this key word. Especially the students who are willing to go abroad for higher studies. Therefore, desiplatform did its research on the keyword and its volume and listed out the names of few online training platforms in the form of an article. As a result Desiplatform gets lots of organic traffic for this article.


SEO Analysts does a lot of keyword research so they will know what people are searching for and what keywords they are using for the search. Accordingly, they write SEO content on websites, landing pages, and submit them to google through a tool called google search console also known as web masters tool.

Therefore, when a user is searching with any keyword, google fetches the results for those keywords only. This is how SEO works.

Optimizing the content according to the user requirement and therefore applying SEO techniques like keywords, link building, on page seo, off page seo is called search engine optimization. It is so depth and a topic for another day.

SEO is to get organic traffic from search engines to the websites or landing pages. Hope you understood what SEO stands for.

What is SEM?

SEM (Search Engine Marketing) also brings organic traffic from search engine but you will have to pay for it. Especially when a keyword has lot of competition, it gets difficult to rank in google 1st page.

To put it in a simple way, when SEO technique is not working due to the competition SEM comes into the picture. Please refer to the picture below (“Best Data science training in Hyderabad”) search results.

The Keyword “Best Data science training in Hyderabad” is an example for SEM. It is an Ad. You can see clearly that we pointed it in red circle.

You can find the difference of SEO & SEM search results from the pictures we shared.

SEM articles are shown as Ads because SEM is a paid version. Mostly Big companies or new companies who wants to sell or advertise their products are likely to go with SEM. They don’t mind spending more money.

Google AdWords is a separate tool for placing ads in search engines like google and YouTube (SEM Purpose).

Google Search Console or Web Master Tool is used to get your site or article indexed with google search engine (SEO purpose).

Hope you figured out the difference between SEO and SEM. Let us know if you have any questions in the comment box.

If you find this interesting, go and join a full-time digital marketing course and learn from best mentors. Digital Marketing is in full swing and it is the next big thing!

Is Sales Just A Numbers Game? | How should we perceive sales?

Is sales just a numbers game? Is there an approach to understand and look it in a bigger picture?

We often see that a larger section of people and professionals claim that sales is just a numbers game and all about transactions. Maybe it is partially correct, but it is imperative that one should always look sales from wider perspective.


Sale is a long-term game. It is something beyond your theory.

Just because you launched a brand-new product or service into the market, that does not mean customers will throng into the stores to buy your products and avail your services.

It would be a wrong assumption and illogical without understanding its magnitude.  It takes some time to get there.  

The basic things to keep in mind:

  1. First, it depends on the Niche that your product or service belongs to.
  2. Knowing your Audience
  3. The Value which you create through the product.
  4. Most importantly it depends on how you Position yourself and your brand in the market.

These are the core elements which go hand in hand and lead to sales eventually.  

Niche is a category or subcategory that your product or service belongs to.

Automobiles, Hardware, Software, Beauty, Fitness, Healthcare are some of the examples for Niche service/products.

Don’t try to be a jack of all trades instead stick to the one niche.

Niches are the Riches!


Your niche product or service will define who your target audience are.

You cannot sell a BMW car to a mediocre person. It is a stupid thing to do because people below the poverty lines, they hardly get to make their ends meet. You cannot expect them to buy luxury products. Therefore, it is important to know who your target audience are.

Sales becomes easy when you have a clear idea about what you are selling and to who you are selling. Agree?

Value & Brand Image (Positioning)

Once you define the target audience, start creating value for them through your products and services.

Creating value is making customers happy through your products/services by solving their problems. Maintain the quality and consistency so they will trust you forever.  

Consumer behavior is always a reflection of your service. They reciprocate with you and the value which you created returns with multiplied down the lane.

This is how you position yourself in the market as a good brand over the time.

Microsoft and Apple are great examples.

They stand out from the crowd because they have built great products and created value to the customers, maintained it for years.

Marketing, advertising, strategy everything works if all these 4 elements are aligned properly.

After all sales is a long-term game.

Therefore, make sure you have a good understanding of Niche, Audience, Value, and brand image.

P.S. In this competitive world, we easily get obsessed over few things and then we start comparing everything with our contemporaries in the market. You want quick results, and success immediately. When it does not happen, you will lose confidence and become sensitive.

As a result, you will get attracted to wrong people. Every Tom, and Dick will teach you how to do the business.

There is nothing like a successful blueprint. You will have to create your own sunshine. You must experience it on your own and learn the things.

And now tell me what is sales according to you? If you find this piece of content useful, let us know your thoughts in the comment section!  

What is Corp to Corp Basis in US Staffing?

Hi there, if you are landing on this page, either you are already in united states who is trying to get familiar with these employment types aka tax terms or you just started working in a US based staffing company.

However, we will discuss what is corp to corp basis in us staffing and in general as well.

There are three major employment types which are widely practiced in USA.

  1. W2
  2. Corp to Corp
  3. 1099

Before getting there, its important to know about W2. Indeed, it gives us a better insight to understand what is corp to corp basis


1) W2: Any entity, organization or a body who is paying salary to the candidate for the work done is known as employer. An employer source their candidates to clients on contract basis.

Let us call “ABC” is an employer.

If “ABC” is running the payroll of a candidate i.e. paying the salary for him or her, therefore the candidate/consultant is said to be ABC’s W2.

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Candidate, consultant, and employee are all same. Let that sink in.

2) Corp to Corp: Corp to Corp basis is also referred to as corporation to corporation or c2c basis in short terms.

In this case, candidate is referred to as a c2c contractor.

First, let us see the structure. There will be an employer, vendor, and client.

Now, let us take some examples for better understanding.

  • Let the Employer be “ABC”. An employer (ABC) is responsible to market their candidates and get them placed at client site through a vendor.
  • Let the vendor be Randstad company. Vendor is the one who help candidate to get the job at the client site. A vendor can have multiple clients.
  • Assume that the client is google here. The place where you work is called client.

If ABC’s candidate is working at google through a vendor Randstad, then the candidate is said to be working on corp to corp basis.

Because here the contract is between two corporations i.e. Employer (ABC) and Vendor (Randstad). Therefore, candidate is referred to as c2c contractor.

Payment cycle: Client -> Vendor -> Employer -> Candidate.

It is the (ABC) Employer’s responsibility to pay their employee on timely basis irrespective of the functioning of payment cycle.

Note: In some countries employer and vendor both are same. There is no third party (employer).

Ex: Randstad (Employer and Vendor) -> Google (Client)

Here, Randstad source candidates to google and they are responsible for paying the salaries to the candidates.

3) 1099: 1099 contractors are also known as independent contractors. They do not have employers and are free to work with anyone.

Unlike w2 and c2c contractors, an independent contractor will work for himself or herself only and get the payments directly from the client.  

They should be compatible with some rules and regulations and must have registered themselves as a 1099 contractor to work independently.

However, Corp to Corp contractors are large in numbers across USA.

Hope you have figured out what is corp to corp basis in US Staffing.

Please let us know your opinion in the comment section below.  

What is Herd Immunity in simple terms?

What is herd immunity? Does it help to fight covid19?

Herd immunity or herd protection in simple terms is nothing but when a larger section of people in a community or country gains resistance power to fight any infectious, contagious diseases like covid19 epidemic.

When majority of the people get exposed to such diseases and develop antibodies in their blood to survive, chances are less that they spread virus to other people. It helps in flattening the curve.

To put in a nutshell, the idea is that the higher proportion of the population should be exposed to the virus and survive by developing antibodies in their blood, so they will not get effected again. Therefore, they do not transmit virus to others.

As of now, its an assumption that virus will not attack again on those who are already survived it. At the same time, we have not seen such cases so far.

How it works?

In this scenario, we need at least 70%-80% of the population to be immunized.

Once, 70%-80% of the population is immunized to the disease, through social distancing and by taking some preventive measures we can save remaining 20%-30% population.

This helps in easily isolating the unaffected ones from effected people and it lowers the burden on health care system as well.

Herd immunity can be achieved in two ways.

  1. Naturally 2) Mass Vaccination

As we already discussed that we need 70%-80% population to be immunized naturally to break the chain.

According to WHO(world health organization) and Stanford, through their recent studies and extensive surveys on countries like Sweden, Germany, France, China etc. it is clearly noticed that only 2%-3% of population are having antibodies in their blood to fight the disease naturally.

That’s definitely not a good sign.

In this regard, no country can afford to experiment on herd immunity without having a vaccine.

Especially in hugely populated countries like India we cannot go for herd immunity without a medicine or vaccine in the place.

Imagine that there is no medicine for covid19 and if virus is attacking back on those who already survived. That could be the worst thing that can happen to our planet because it spreads like a wildfire without any control. There is no way to stop it.

Mass vaccination has helped us to fight many diseases like polio, hepatitis etc. in the yesteryear’s.

As of now, this is vague because covid19 is first of its kind.

So, its advisable to cope up with the situations slowly in daily life by maintaining social distance (physical distance), take necessary precautions to stay hygiene until we get a medicine or vaccine.

Definitely, there is a hope for some light at the end of the tunnel as entire world has encountered many epidemics in the past and able to come out successfully.

Physical and Mental health both are important to deal with uncertainty.  It’s important for us to be positive, united and maintain a good harmony at tough times to bring the best out of the worst.

This too shall pass.

Feel free to share your opinions!

Thappad – A wake up call

I recently saw this movie called Thappad.

Directed by Anubhav Sinha. Actress Taapsee Pannu played the lead role.

The movie really shook me for a while. Ever since, I watched it, too many things started taunting me. Experiences, incidents, and memories which we come across in our lives are flashing through my mind.

I m sure, this happens with most of us both men and women. Especially, when we watch such emotion driven women-centric films.

I believe we are sensible towards our woman at home. We do not want our woman to be suffered. We want them to be safe and happy forever.

You want your Mother to be happy and healthy. Don’t you?

You wish for your daughters and sisters wellbeing and prosperous life. Don’t you?

Likewise, you want your wife to have an opinion, be respected and treated equally with you in society.


We respect our mother, sister, and daughter but when it comes to wife, our priority and ethical thinking changes.

We still behave foolishly with them and make silly and blunder mistakes when it comes to dealing with woman in our lives. Our perception yet to be changed.

We feel upper hand on them for all useless reasons despite their supreme support and sacrifice for us throughout life.

They said Movie is a mirror of the society. Well said!!

This movie is a great example of woman’s choice, freedom, and gender equality.

Abuse, be it physical or emotional, it really takes a serious toll on relationships.

Movie:  When everything seemed to be perfect in a married life. A small incident which led husband (Vikram) to slap his wife (Amrita) in a party has changed everything for them. Life becomes upside down. Wife eventually chose to put an end to the relationship and divorce her husband.

Husband being judgmental and without even confessing his mistake, still tries to convince amrita to come back and lead life as usual.

Amrita (wife) makes her choice to get separated from husband despite what family and society thinks about her. She let her voice out & decides to quit relationship. Amrita gets support from her parents who seems to be reluctant in the beginning.

Similar situations happen in real lives too and sometimes it can get even worse, but it is woman who will compromise and move on because she has left with no choice.

In real life, woman cannot get support from parents, and society. It’s a sin if woman speaks her mind in those circumstances. After all we live in a society where monogamy is applicable to only woman whereas men can have multiple relationships and live with whoever he wants.

70 years of freedom & civilization has not brought any significant changes to woman’s life.

The bitter truth is that we do not want them to have an opinion or dialogue.

There are many innocent and hopeless Amritas existing in our society.

We also see that social activists, feminists out there fight for woman rights every now and then but it is the mindset of the men that needs to be changed.

However, people who already watched the movie had different opinions. They said, “its completely foolishness of Amrita(wife) who dragged it enough to spoil her own life just for the sake of one slap”. They also claim that it is common everywhere and one must adjust and keep their calm until situation becomes normal.

On other hand, majority of the people are supporting Amrita for taking a bold step and breaking stereotypes.

According to me, people who are bashing Amrita (character) in film should be able to accept the same when they face similar situations in life and lead society by an example. If not, they are big hypocrites.

Is it ok if wife slaps husband accidentally?

Is it ok if she slaps deliberately?


Abuse is abuse and its enough! No more arguments and counter arguments.

Its not just about slap, even our gestures and body language towards woman should not disrespect them.

Naturally, all women are stronger, smarter, and intelligent. They are already empowered. We have no right to hinder their freedom.

Its high time, stop being adamant. Let her voice be heard. If woman is happy at home, the harmony reflects in the society and country as well.

Hope we will have more feminists and world becomes a better place.

More power to woman.

Everyone must watch thappad and spread positivity. Good films should be encouraged.

– Post by Naresh kumar.

Feel free to share your thoughts in the comment sections | Click here to watch Freedom walk 2017 trailer by desiplatform

How to deal with employment gap in interviews

Most people face this situation in their career. Indeed, it’s an important factor to consider.

Rather than just focusing on filling the gaps in resume, one should really know how to deal with it in interviews because that’s where the challenge begins, and it can make or break the deal.

Is there a proper and ethical way to deal with it & succeed?


First thing don’t forget that you are exploring for a long-term successful career so be cautious and responsible.  

To know how to deal with employment gap in interviews, let us see the reasons for employment gaps:

There may be various reasons, but its most likely that people fall under categories below.

  • Quantum jump from one field to another: For an instance, you have been working in customer service for long time and it’s not exciting for you anymore. Over the time you might have developed your interest gradually in another field like IT.
  • Involved in business for some period and later figured out it’s not going cool or there is no scope further. Therefore, you need a job for your survival & you will have to start over again.
  • A Novice. A person who has not done anything for quite some time and completely new to a particular field.

If you do not belong to these three categories don’t fret because still you can have the same approach for this problem, and we are going to discuss it in next steps.

What you need to understand is covering up the employment gaps in resume just for the sake of it will not help you to succeed in the long run. It’s a useless effort.

Perhaps, you do it and got away with it at one point but it’s temporary and you couldn’t get along with same approach every time. You may also get into trouble. It’s not at all recommendable in the first place as there is no shortcut to the success.

Why ?

You are just stopping yourself from growing in the future. You may look good on the paper but upfront when you discover great opportunities or face situations where you have to showcase your talent and when your caliber is noticed, you may faint and loose it badly as you lack the courage. It’s because you have never been in that zone and not exposed to those kinds of situations.

What you really bring on to the table will move the needle.

People will like you for what you are! This comes from being honest and having Authenticity.

Alright! What to do now?

What matters at the end of the day is Skill! So, learn the skill and gain some expertise. Skill gives you hands-on practice, experience, real-time problem-solving & thinking abilities, and more than anything you will have a tremendous confidence. Confidence is the Key!

You might ask “Is just learning a new skill enough? How should I convince the interviewer about long gap in my career?” 

Here you go…

  1. Start as A Fresher:

The way you present yourself matters! Being honest with the interviewer and explaining about your past, present situations and let him/her know that the gaps were for some peculiar reasons. Explain what made you to apply for the job at this point.

Prove them that now you are equipped with everything that is needed for the job. Show your certifications & courses.

Most importantly, let the interviewer know that you are willing to start your career as a fresher & flexible for changes. Once you are confident and able to prove them that you are a good fit for the requirement there should be no issues.

On a side note, apply for jobs in startup companies because startups are great places as they really don’t bother about how much experience you carry. What really matters for them is the skill, willingness to learn, how quick you will adopt to the new changes and able to hit the ground running. They have always opened the doors for new talent who are full of commitment.

Once you bag some experience from small companies and startups you can start exploring for further growth. You will benefit from small scale companies and startups because there is a scope and potential to learn while you are working.

The companies hire people not just to fill their open positions. The main theme for filling any position is to find someone who can solve their problems and fits into the environment. Be that one guy!

Everything depends on how you communicate. Develop your communication skills. Attend the interviews regularly. There is always room for improvement.

2. What if we don’t want to be hired as freshers ?

Any suggestion that will help us not only to bridge the employment gap but also show them that we are skilled and experienced?

Yes, but as mentioned earlier there is no shortcut to success, still you will have to put your sincere efforts & skills to gain hands on experience…

Example: If you choose to be a software developer, once you have learned the skill, try to implement it. Develop your own project.

Work on private projects, may be do some freelancing work. There are lot of platforms available where you get short term gigs.

Find some local projects and clients. Try to solve their problems.

You can develop a website for your friends’ business, neighbors or closest resources who may be looking for some help in this regard.

You can add it in resume, share links and tell the interviewer that you have worked on those websites, projects etc.

As long as you are genuine and providing the proofs, you will be considered as experienced. The way you negotiate your skills comes into the picture and its all about communication.

If you are in other field, you can figure it out by same approach.

If you have worked on your own enterprise or have business experience in the past, it’s a great opportunity to tell them that you have indulged in multiple responsibilities like brand building, market research, administration, accounts management, marketing etc. Show them the case studies.

Where there is a will there is a way. Put you heart and soul in to work. Respect the work and work will take care of you.

Instead of spending time just to address the gaps in your resume, think and work on How to deal with employment gap in interviews. Indeed its no brainier. Just be true to yourself.

Please let us know your thoughts in the comment section. Suggestions are most welcomed, and we will take your valuable suggestions, advises and get them mixed in the post. Thanks in advance.  

Would you like to read another relevant article ‘Interview experience in Hyderabad’? If so, click this link 🙂

Beginners Guide on Best Practices for Content Writing

Get high quality readerships with Content Writing and a chance to profit from making connections with your audience and eventually loyal consumer base. The power of content lies in its capacity in persuasion and conversion, and with that knowledge you can convert the audience into your consumer. But remember it is a long game of brand building exercise.

Answer the Why of Writing

When you decide you want to write content, then remember why you are getting into the content in the first place. If it is because everyone is doing, then that is not the best decision. Remember content writing is a long game, and strong sense of consistent output is your best friend.

Read and Research

Writing or content writing requires research and reading. It requires introspection and analysis. It means you must keep sharpening your knowledge with a specific set of what kind of content works, while why does a specific set of content doesn’t work. For that, you need to customize each content copy that comes your way. Remember ideas need constant work.

How to Choose What to Write?

The online world is filled with resources which will surely help you in making decision. It doesn’t mean everything is out there, but sometimes more information makes one overwhelmed, so it’s best you sharpen your questioning skills.

Ask the right questions. Remember, the importance of right questions can earn you accurate answers.

Know your Audience

Age group. Demographic. Pain point. Solve the obstacles they are going through and ideate on topics related to that. Build bucket list based on your audience, ask them questions, answer them in your blogging copies.

Why are you Writing

Purpose is very important. Why are you writing content? Is it to build brand, get loyalty, make sales? Make long term and short-term plan and see where your content marketing plan fits.

Error Free copies

Use online grammar checking tool to proofread your writing. While some mistakes are okay, writing error free copies is crucial to ensure your audience takes you seriously.

Format is Important

Use H2 & H3 in your blogs, use meta description and appropriate tags. Use Alt description for all your images. Use multiple images. All these small things bring a huge difference.

Simplicity is your friend

Keep it simple. Your message, your copy, your ideas. Take one topic and explain it further. Do not add multiple ideas and confuse your audience. Your writing should be very clear, and value driven.

Verbs & Action Words

Write in present tense so that your reader is engaged and highly motivated to be with your writing. Use active voice and action words. Try to maximize using verbs than adjectives. Hemingway App helps to get you a readership score based on the kind of words you tend to use.

Style in Writing

Tone, and the frequency of words, keyword density, and sentence structure. All these make up the style in your writing. Is it form of a business writing? Or is it a friendly article? Again, purpose is important to drive traffic. Figure out what is the purpose, and everything will fall into place.


While this not an exhaustive guide, you can read more on Writing tips, Conclusion and fiction writing from my blog for more details. Writing should be fun, but that doesn’t mean it is not hard. It is a mixture of both. When you are having fun, it doesn’t matter if you are putting in work, and in writing you will have to put in work. Always. There is just so much to learn out there, that you can always find some fascinating tidbit that will make you want to add it in your copies. So, to become a good content writer, always stay open to good ideas.

Thank you for reading till the end hope you guys found the blog helpful. Also, thanks for running my guest blog on the website.

About the Author

Fairy Dharawat is a Senior Content Specialist, Keynote Speaker and 1st page Google ranking writer. With 7+ years of writing experience she has appeared on Podcasts and has been interviewed on matters related to Content.  She is learning to be patient, introspective and kind. She also reads a bit, and writes reviews on pop culture, and movies, which can be read on her blog.

Interview Experience in Hyderabad

Job Interview Experience in Hyderabad

Did you ever attend a job interview in Hyderabad? Or elsewhere?

What it is like to attend a job interview in hyderabad no matter if you are local or a non-local guy. What are those common things that connects all of us?

Let’s take a quick tour! The memories and experiences are never going to shade away from our lives and will remain fruitful because, those things kept all of us on our toes & are the reason for what we are today.

Undoubtedly, thousands of people attend job interviews in hyderabad every day because hyderabad is the second largest & most happening city in the country which emerged as a hub for employment opportunities in both govt & private sectors.

There is always a need for skill and talent everywhere therefore requirement is plenty across different platforms.

Two Categories

  1. Fresher’s who graduate from colleges & try for new opportunities.
  2. People who already bagged some experience are probably looking for a job change. 

If we are talking about interviews in Hyderabad we cannot ignore software and bpo jobs especially in MNC’s.


Preparation starts a day before the interview itself. If you are a newbie, probably you will make sure to plan certain things in advance like location, travel time, dress code, resume preparation and carrying required documents etc.

You wanted to sleep early on that day so you can wake up early in the morning and turn up for the interview. Unfortunately, you will sleep late night and wake up early.

Now the day has come and it’s a big day

Congratulations! You have finally reached the location and entered into the building after completing all prerequisites and formalities that security guard has to offer you at the gate.

If you are in time, an empty chair is waiting for you or else 150-200 people will stare at you as if you are a scape goat that has just arrived.

You already had butterflies in stomach but pretend to be cool, confident & composed.

Everybody is waiting for HR to come and call out the names for 1st round interview.

Amidst all the gossips, discussions, whisperings going around, hr comes out of the blue and call your name & by then half of the crowd is already disappeared 😉

This will let you walk more confidently into the interview room and that moment you feel like defeating half of the crowd without even doing war.

1st round can be anything HR round, online english test, aptitude, psychometric, jam, group discussion etc. It differs from company to company.

Whatever, you will complete the 1st round and come out of the interview room and realize its already mid noon.

Hiring managers, Interviewers went for lunch. You don’t know where to go.

Some companies have canteens so candidates can grab some lunch or snacks during the break. If not, you have to sit idle for longtime until they get back to you with some feedback.

Everybody can’t afford to eat in canteen.

Forget about canteen, some places don’t even have washrooms for the candidates who attend interviews.

However, you have managed yourself to wait for few hours. HR announced the results.

Things are clear that if you are rejected, you will have to leave for the day, if not, stay back for the next round. Half of your energy is already dropped.

Nevertheless, you feel like it’s worth the wait because you are shortlisted for next round in the process.

Again, you have been told to wait for a while until they call you for 2nd round.

Now you look at the watch and it’s already 4.00pm.

Later, they called you for 2nd round and it took some time to finish and come back.

The sad part of the interview process is you have to wait till the end though you have done with your part just because they reveal the results of all candidates in a one go.

You can’t think much about it. You will not get irritated anymore.

Now you don’t even bother about time because you are used to these circumstances from morning.

For no reason, you suddenly look outside of the window. Its already dark!

Your inner voice says “What the damn happened between sunshine and sunset today & where am I “?

After all, you will have to settle down again and keep your calm.

This time, HR asks you to take a pre assessment test or whatsoever because you have cleared the 2nd round & that’s the good news! Well done!

This went smooth and bit faster than expected.

Finally, you were informed to leave for the day and come back on next day for two more rounds possibly.

This gave you a tremendous satisfaction for various reasons:

Your dedication and efforts turned out as positive results. Of course, you have come a long way.

Now, you stand apart from the crowd. At least from the people who couldn’t make it to next rounds.

You are still in the play but it is still there…

On the way back to home

On the way back to home, lot of things are going through your mind. Now you are more serious about the interview than ever before and wanna give a serious thought about next steps because you are just few steps away from getting an offer.

You can prove the world and shut the damn mouths of people who belittled and underestimated you and for all that, there is one bloody chance.

You have prepared your mind to go through whatever it takes to perform well and clear the next rounds at any cost.

Next Day

You are more energetic, more confident and of course fear of failure is there around some corner but the fire in your belly is dominating all the negative vibes and pushing you forward.

You started off with a positive energy. Parents wished you good luck and these all things have set some expectation for the day.

Mostly, final round interviews were scheduled in the afternoon time.

This time you reached the office by 12.00pm and entered your details at the reception. The HR representative just passes by you. As soon as you noticed it, you ran to her to show your face so, she will know that you are present for the interview and all set for further rounds.

Meanwhile, you see a group of people wearing id cards are roaming here and there.

Quickly you realize that they are the company’s employees.

Getting a job in the company, wearing id cards, walking around the floor, having conversations with peers, quick-quick bytes in the canteen, travelling to and fro in the company cab, doing all this stuff has registered strongly in your mind because this is all the love you have for the corporate job.

You know very well that you are up to the par and this can become a reality if everything goes well today.

The time has come. HR called out few names and gave heads up that they are going to send the candidates for the next round one by one.

Now you are aware that you are not alone. There are 10 more people with you in the race which is quite comfortable and relaxing for that moment but, the sad part is you have to compete with them.

The current scenario made you all come together under one roof though you are complete strangers to each other. This is a quite common thing that happens at interviews.  

You all formed into a group and started preparing for interview.

Someone has whispered that there are more than 10 openings for this job role.

Somebody else gossiping “This round is crucial and if we cross this bridge, the next round is a cake walk. It’s going to be very formal and all about making an offer.

You are listening to every shit around there but your mind is going through a revision because your inner voice said..

“You are almost there. Stay focused, be confident & just knock it out of the park.

It’s been already more than one hour.

Now it’s your turn, there is an adrenaline rush started in your body.

One To One Interview

Interviewer asked you to sit and go ahead with self introduction.

He made you very comfortable by asking general probing questions which made you to open up and talk more.

You felt its going smooth and interviewer is really a nice guy to deal with.

Abruptly, he took a quantum jump into the technical round and started shooting questions which came as a surprise to you. He went on and on and over, kept asking questions with more pace.

Looks like interviewer is on fire. You felt when he is going to stop.

Most of the questions were expected and you knew answers for them but couldn’t perform to the level that is required.

You have no idea about what you went through in last 10-15 minutes. It’s been a roller coaster ride and the experience was terrible which left you clue less about the outcome.

Interviewer smiled at you and shook your hand. That puts an end.

You are unsure about the result but, one thing is for sure that if something unexpected comes up as a feedback, it’s going to hurt you badly.

Result Time

Everybody in the group finished the interview and waiting for results.

One thing in common among all, that is fear of failure which really bothers you besides the excitement.

Somehow, it is felt like that you are on the fence. Anything can happen and be ready to face it.

Without further delay, Now HR called out few names from the list…

2 mins silence

This time, you didn’t hear your name. World turned upside down for you.

It’s hard for you to believe the situation and it is staggering to see all sincere efforts are going in vain. Indeed, you got a mild heart attack for a while.

Yet, you took the courage to digest the hard reality and move on..

It definitely takes sometime to recover and get the motivation to attend interviews all over again at other companies.

Yes, this happens quite few times. At least it happened with me.

Give me a hell yeah if you have faced this situation.

Let’s see other side of the coin. What if your name is there in the list ?

Probably, HR will congratulate you and make you sit for another hour or two for final round of interview. It is most likely that they say” HR is not available at this point, you can come tomorrow or the other day, we will notify you.

You will go for final round on other day and its 99.9% that you will secure the job because it’s going to be a casual meet with HR and it’s all about making a deal.

That’s it for Interview experience in Hyderabad from my side.

If still they filter the candidates and unable to make a decision or quash the process for peculiar reasons, they are the worst people on the earth.

Take my word – I faced this in some companies.

My take on this whole experience is that the hiring process in india should change. We should understand that people can’t afford to take rejection after going through lengthy interview process and screenings.

It takes a lot to attend interviews like money, travel time, mental preparation, and coping up with society, family, neighbors because job is not only a need but also has become a social status unfortunately.

Do we really need long weeks & months to conduct interviews and make decisions?

Please don’t waste other people’s time and play with their emotions. What goes around comes around.

If you are an HR, you are blessed but remember someone gave you a chance.

Of course, talent matters. I’m not saying to hire every tom, dick and harry. Choose the right fit but optimize the process. Make it efficient and quicker!

Please leave your comments, opinions and feel free to share your experiences as well.

                                          Naresh(Employee at present and previous Job aspirant)

Would you like to read another relevant article’ how to deal with employment gaps in interviews’ ? If so, Please click this link 🙂

Email Marketing is Evergreen

Email Marketing and its significance

Today we have tons of tools and various platforms available in the market to drive traffic, generate leads and sales for both B2B and B2C models.

To name a few,

  1. Google ad-words is for paid ads.
  2. LinkedIn, Facebook, Instagram, Twitter, Pinterest are for – Social Media Marketing and lead generations.
  3. Other SEO tools like google search console/web master tools are available to bring organic traffic.

The common agenda is brand awareness, advertising and marketing and sales

Having said that, You cannot deny Email marketing which is the most powerful means of communication that never goes out of fashion.

Statistics shows that Email marketing has much more traction than any other medium, it has much open rates, CTR (click through rate) and ROI(Return on Investment).

Money is in the list – that actually means money is in the email list

Your Network is your Net worth

These two lines have inspired me and I started taking email marketing seriously from last one year and I could see a huge difference for my segment(sales).

That doesn’t mean you send unsolicited emails and spam your list. Email marketing is to optimize your resources and make the process efficient.

Start building an email list, send personalized and tailored emails to your prospective s.. Polish your content regularly so it is fresh because content is king.

If you notice, we daily receive lot of emails in which we delete most of them without even opening or reading the subject line whereas there are few emails from other senders, though we don’t have time to read, we mark them as important so we can read them next day at-least. We do not want to miss them.

This is called credibility that the sender has built with you over the time. Once you build brand awareness and credibility, you will have your own audience.

This is not something that happens overnight, it takes some time to build trust.

Know your product, know your audience, choose the right market.

We used to write letters to people in the past because letters are powerful in communication and we have used it for so long. Ever since the internet is born, we embraced emails for communication. Emails and letters have one thing in common i.e personal space.

There is no guarantee that these automation tools, software’s and social media platforms remain same forever or can give you the same result for life time. One glitch can cause damage to all your efforts.

Email list is your personal and no one can take them away from you because you have developed your contacts from time to time. Your prospects recognize you, trust you.

  • Write an email to your prospects in a way as if you are talking to them personally.
  • Don’t beat around the bush. Don’t over do it. Sometimes, too much cook spoils the food.
  • If you are in B2C industry, develop the art of story telling because people love stories and relate them to their personal lives.
  • If you are in B2B platform, let your audience know that you are unique and show them what makes you stand a part.
  • Show the evidence of your services, products and what you have achieved. Proofs acts as collateral’s for your brand.

Its the beginning of 2020 and we thought of sharing some insights and knowledge with you which worked for us. Hope the new year 2020 will be more productive for all of us.